Hi, I’m Kyson.

I believe that art and storytelling are the most powerful technologies humans possess. Access that power by telling your own personal story through your art.

For the last 15 years, I've been obsessed with one question: How do I tell a story that can change the way people think and feel?

I pursued this question as a designer. I relentlessly studied storytelling techniques, branding, composition, archetypes, color theory, and symbology. I practiced my craft on brands like Boosted Boards and Rivian. My life looked amazing from the outside.

Then, I broke.

I suffered a major existential crisis and quit my job to get help. I took a long pause. During that time, I began making art. I began writing. I learned to feel my inner world.

In that process, something in me changed. I no longer desired to change the world as I did before. I wanted to love it. It sounds cheesy, I know. But it's really how I feel. I love the pain and the joy because it's all beautiful in a way. Still painful, yes. And heartbreakingly beautiful. In accepting my hidden and shameful parts, I uncovered a deep resonant power within.

To express my new view of life, I began telling my own personal stories through films on YouTube. Almost immediately, I connected with hundreds of thousands of people.

In the process, it healed parts of me—and to my surprise, it did the same for others. How that happens, I'll never know. It feels like magic.

I'm back at work again, but this time I feel like I'm playing a different game. I'm a worse employee, but I live a much happier life.

Yet, the world is creaking with collective pains. You can see it everywhere you look. I'm now left pondering a new question: does art and design have more power than just making corporations money.

If so, our world needs that power. It needs that magic. There is a lot of suffering. Yet I hold hope that within the pain, we can tell stories of triumph. And in the telling, it becomes so.

Join me and a small group of fellow humans who want to free their own artistic voice.

Walk away with your personal Hero's Journey mapped out. This will tell you exactly where you are in the 'grand story' and point to where you go next.

Build a meaning-driven practice around art-making. Rely on a new group of friends to keep you showing up as you develop.

Walk away with your first 'dragon' identified and a concrete method to integrate that friction into your next project.

Leave every Thursday session with real-time feedback, unblocked, and ready to create.

The world needs your art.

Class begins July 15.